PPC Executive

Bright Bridge Infotech - Coimbatore, Tamil Nadu
  • 10,000 - ₹15,000 per month
  • November 4, 2020

Bright Bridge Infotech

Job description

  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce the risk of click fraud
  • Keep abreast of PPC and SEM trends
  • Responsibilities and Duties
  • Minimum of 3 years’ experience as a PPC Manager or Digital Marketing Specialist
  • Strong analytical skills and dashboard creation
  • Understanding of digital marketing concepts and SEO
  • Experience with multiple platforms, e.g. AdWords, Facebook, Yahoo, Bing
  • Working knowledge of Google Analytics or similar analytical tools
  • Excellent communication, both verbal and written
  • Analytically minded and strong in arithmetic
  • BSc/BA in Marketing, Digital Media or a related field
  • AdWords certification is an advantage

Job Type: Full-time

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