Growth Marketing

Purplematics - Madurai, Tamil Nadu

Purplematics

Job Description

The Growth Marketing Manager position will be responsible for marketing activities/ lead generation and report directly to the CEO.

Responsibilities:
  • Develop demand generation strategy, KPIs, baselines, targets, and reporting
  • Oversee our content program including internal resources and external contract copy writers.
  • Create, implement and measure email marketing, webinar, and other paid search / paid social campaigns to drive lead generation
  • Identify and create strategic partnerships with key stakeholders in education, the performing arts, and teacher groups
  • Identify new advertising channels from which to create demand and generate leads for our sales team
  • Manage website, landing pages, and blog
Qualifications
  • A minimum of 3-5 years experience managing lead generation for a B2B technology company, including management of email marketing, paid search, content programs, and social advertising campaigns
  • Track record of owning and achieving key targets around lead, opportunity, and pipeline creation.
  • Self-motivated, with a “get it done” attitude and affinity for working in a fast-paced environment
  • Creative and skilled writer who can make complex ideas accessible to a wide audience

Job Type: Full-time

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