Digital Marketing Executive

NextRoot Tech Solutions - Coimbatore, Tamil Nadu
  • Full Time
  • Anywhere

NextRoot is currently reinforcing its marketing wing. We are looking for energetic and enthusiastic marketing managers. Develop product positioning and messaging that differentiates our products in the market ensure positioning is consistently filtered through all channels of communications - internal & external of sales materials, website, PR & Analyst briefings, etc. Market intelligence be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition, how to tackle them. Keep abreast of industry trends and market influencers. Launch of new products and releases and manage the cross-functional implementation of the plan Demand Generation support and work with other marketing units on lead generation activities, including digital marketing, trade shows, email campaigns, etc., with messaging and campaign assets.

Responsibilities

  • Plan and monitor the ongoing company presence on social media (Facebook, Instagram, Twitter, Linked in etc.)
  • Conduct Aggressive Email and Social Media Campaigns
  • Make infographics for advertisements for online and offline medias
  • Be actively involved in SEO efforts keyword, image optimization etc.
  • Coordinate with the website development team to increase SEO and online presence
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Prepare Brochures, Leaflets and Flyers
  • Provide creative ideas for content marketing and update website
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and related vendors
  • Present Weekly MIS Reports to the Marketing Head

Requirements

  • Excellent understanding of digital marketing concepts and best practices
  • Good Knowledge in Adobe photoshop, illustrator, XD, CorelDRAW or other similar editing tools
  • Experience with B2B social media, Google Adwords and email campaigns and SEO/SEM
  • Excellent communication and interpersonal skills
  • Must need Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Working knowledge of ad serving tools & web analytics tools.
  • Qualification in marketing or relevant field

Salary: Up to ₹10,000.00 per month

Experience:

  • SEO Marketing: 1 year (Required)
  • Social Media Marketing: 1 year (Required)
  • Digital Marketing: 1 year (Required)

Work Remotely:

  • Temporarily due to COVID-19


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